freemind

• SXSW 2007 Interactve Conference - Tim Farriss from fourhourworkweek.com
  
  • questions
    
    • how do your priorities and decisions change if retirement will never be an option?
      
      • if you are going to have to work all the time. not retire
      • eg would get bored if not working
      • avoid being unable to fill the void if work is your identity
    • scalability
      
      • is your business scalable
      • is your career scalable
      • is your lifestyle scalable (most important)
      • and if it isn't, when are you going to face a bottleneck
  • are you in a game worth winning and is it scalable
  • principles / commonalities of people who design ideal lifestyles for themselves
    
    • 3 currencies (in order of importance)
      
      • time (non renewable)
      • income
      • mobility
    • structure
      
      • definition
        
        • determining what it is you want to create from a lifestyle pov
        • and how much that costs - what are the financial realities of designing an ideal lifestyle
        • define 3 things
          
          • what you want to do
          • what you want to be
          • what you want to have
        • what portion of your efforts are producing that result
        • 80/20 principle (paradores principle)
          
          • 20% of your input / actions should produce 80% of your results
          • what 20% of my activities are producing 80% of my desired outcome
          • then (ruthlessly) eliminate the rest which is taking up time
          • limit the tasks to only the important
        • parkinson's law
          
          • introduced by Ed Shough (?) from princeton
          • a task will swell with perceived complexitity and importance in direct correlation with the time that you allot it
          • limit the time to what's really important
      • elimination
        
        • batching
          
          • eg email
            
            • set an autoresponder on email
              
              • to manage other people's expectations
      • automation
        
        • outsource anything that can be done for less than $X a day (ie less than your hourly rate)
          
          • eg to India - virtual assistants
          • eg internet research, spreadsheets
          • rules you can set for yourself instead of responding in a culture of urgency
          • your man in india
          • brickwork
      • liberation
        
        • first step is creating mobility
          
          • hourglass approach
        • take advantage of the time you have when u get it
  • timferriss@gmail.com
  • http://www.fourhourworkweek.com
  • http://2007.sxsw.com/interactive/programming/panels/?action=show&id=IAP060286
  • http://audio.sxsw.com/podcast/interactive/panel/2007/SXSW07.INT.20070312.TheFourHourWorkweek.mp3
    

• why johnny can't program
  
  • course website
    
    • http://www.maybelogic.net/persuasion//index.php?option=com_content&task=view&id=209&Itemid=32
    • audio lecture
      
      • http://www.maybelogic.net/persuasion//images/stories/RushkoffLecture.mp3
    • 01/10/2007
  • throughout time, there have always been small groups of well educated & well meaning people who help to promote cognition & agency.
    
    • agency
      
      • http://en.wikipedia.org/wiki/Agency_(philosophy)
      • Agency considered in the philosophical sense is the capacity of an agent to act in a world. The agency is considered as belonging to that agent, even if that agent represents a fictitious character, or some other non-existent entity. The capacity to act does not at first imply a specific moral dimension to the ability to make the choice to act. Moral agency addresses issues of these type.
        Human agency is the capacity for human beings to make choices and to impose those choices on the world. It is normally contrasted to natural forces, which are causes involving only unthinking deterministic processes.
        In this it is subtly distinct from the concept of free will, the philosophical doctrine that our choices are not the product of causal chains, but are significantly free or undetermined. Human agency entails the uncontroversial, weaker claim that humans do in fact make decisions and enact them on the world. How humans come to make decisions, by free choice or other processes, is another issue.
        The capacity of a human to act as an agent is personal to that human, though considerations of the outcomes flowing from particular acts of human agency for us and others can then be thought to invest a moral component into a given situation wherein an agent has acted, and thus to involve moral agency. If a situation is the consequence of human decision making, persons may be under a duty to apply value judgements to the consequences of their decisions, and held to be responsible for those decisions. Human agency entitles the observer to ask should this have occurred? in a way that would be nonsensical in circumstances lacking human decisions-makers, for example, the impact of Shoemaker-Levy into Jupiter.
        In certain philosophical traditions (particularly those established by Hegel and Marx), human agency is a collective, historical dynamic, more than a function arising out of individual behavior. Hegel's Geist and Marx's universal class are idealist and materialist expressions of this idea of humans treated as social beings, organized to act in concert.
        A similar use of the term agency can be found in social psychology, referring to the self-efficacy of a person, the ability of a person to act on his own behalf. [1]
  • everything stays pretty much the same
  • donald trump
    
    • he doesn't think twice about anything
    • that's where his power really comes from
    • he's got an other type of brain
      
      • it's this other type of brain that dominates
  • media literacy / teachers
    
    • trying to break 2000 years or more of cultural programming
    • this is the centre of something more radical than any revolution
    • DR: "I don't think we can quite frankly"
  • whenever a new medium arises
    
    • we end up teaching the "literacy of the last one"
      
      • history : we get text
      • God says to Abraham, "you'll be a nation of priests"
        
        • which means, you'll be a nation of people who can read and write
        • priests - heiroglyphs - the only people who could read & write; and pharoahs
        • we actually got a small number of rabbis / priests who could read and write, mostly just read..
        • plus a nation of 'hearers'
      • printing press - renaissance period
        
        • a way to write books
        • did we get a civilisation of 'writers'?
          
          • no - we got a civilisation of 'readers'
          • deconstruct things
      • internet
        
        • now we get a civilisation of writers
          
          • blogs
        • what we should have by now, is a civilisation of programmers
          
          • either you're programming, or you're programmed
        • the technology that people are using on internet now, the interface / internet / conduit they are using is still circumscribed by the same corporate interests that controlled your parents
        • time warner / AOL
          
          • now, instead of people paying to watch Warner Brothers content, people pay them to upload their own content. who cares? it's the same money - going to the same people
          • now, instead of doing this thing we think of as consumption, we're doing this other thing, that we think of as production, which is actually consumption
          • we work during the day, we come home and buy a video camera and pay the ISP and then upload the videos / productions that we made. and maybe they won't sue us for using their ideas & icons from popular culture
            
            • crowdsourcing
              
              • the money equation is the same
                
                • we're not actually looking at money and it's biases and how it's created
              • people's activity - renaissance / corporate way of creating people's media that we're building
  • what is energizing the rhizome?
    
    • cash !
    • the real currency that is moving through all of this
  • kids
    
    • they speak the language of this new media
    • they are developing the new languages
  • adults
    
    • are we anthropologists?
      
      • studying the kids? looking for the next big thing
      • or are we looking at the kids from a corporations pov
        
        • eg how do we subvert this behaviour
        • how do we make what they're doing, about what we're doing?
    • how do we make this communications revolution into a content revolution
      
      • "content is king" - the message of the past decade
      • first there was devaluing of personal contact & communication between people
      • and instead, value what content the corporations were outputting
      • then people started using that content as a medium of exchange
      • and the corporations replied with 'oh you can't use that - we own that'
      • which shows how little the corporations know about interactivity
      • and how much the corporations know about marketing
    • communications revolution
  • childrens tv programmes
    
    • they needed funding to produce the shows so the plush toys industry was started
    • idea came from Japan where this was already successful, eg Transformers toys
    • biases of media
      
      • if the bias of the media is to create the promotion & selling of the toys, then the stories themselves will change
        
        • eg fantasy universes that are unconciously designed to promote the sale of toys
        • that's why evolution became popular in Japan
          
          • when you have evolution, you constantly have new models
      • basic media literacy
      • the bias of the media changes
  • new media
    
    • this was the opportunity to change focus
      
      • when TV was introduced there was an initial small change in focus
        
        • people watched and produced educational programs
        • but these didn't turn out to be the most popular in the end
    • emails, laptops, computers everywhere
    • problem
      
      • on one hand, we have these tools that give us an inkling of our power as human beings to be the authors of our reality, of the very society that we're living in
      • on the other hand, we're in a society where we are so pressured to create applicable skills, that we lose sight of that
  • education conferences these days
    
    • are often about creating the "marketable student"; the "marketable graduate"
    • there's a lot of people putting money into creating these marketable skills
    • they're saying "how're we going to compete with the Chinese, the people in Bangalore"
    • but they may have to let students in on the fact that there is a conflict - between trying to promote real lateral thinking and the ability to create, and construct an argument.
    • same things they're trying to do in academy
    • some of the students are asking, 'why do we have to read McLuhan - these old white Europeans'
  • Walter J Ong
    
    • website url
      
      • http://libraries.slu.edu/sc/ong/
    • Walter Jackson Ong, S.J. (1912-2003) was a professor of English at Saint Louis University for over thirty years. Over the course of his career, Ong wrote a number of groundbreaking studies in the fields of orality and literacy studies. Some of these works include Orality and Literacy: The Technologizing of the Word, The Presence of the Word, and Ramus, Method, and the Decay of Dialogue.
    • Orality and Literacy & Personality
      
      • http://libraries.slu.edu/sc/ong/digital/texts/lincoln/lincoln02_en.pdf
    • The End of the Age of Literacy
      
      • http://libraries.slu.edu/sc/ong/digital/audio/ong_audiolecture5.mp3
  • ancient languages
    
    • don't exist any more
    • when you engaged with the computer in that way
      
      • you thought of the computer as a modelling environment
      • you thought of that as a place where anything could happen
      • that was a radically different way of understanding the tool, for those of us who had been raised on televison
      • because now we didn't think of the tv as a place to get programmed
      • we thought of a tv event, because that's what the monitor was, as a place to build a world
      • and then we started to look at other things in our world and wonder how they were programmed also
      • what else is a social construction
      • why are the roads in my town built this way?
        
        • it's not that God put them there
        • some people, at some point decided where they would be
        • and those people had certain agendas
        • either they wanted traffic to move quickly
        • they wanted people to stop at stores
      • why are the streetcars gone?
        
        • so this makes you think, why don't we use streetcars any more?
        • well, because this big company made a lot of money in a sort of corrupt way, and wanted streetcars out so we'd all have to buy cars
      • all of this happened
        
        • and it's not a matter of studying conspiracy theory
        • it's a matter of understanding, that the world we live in - a lot of it has been intentionally programmed with certain biases
        • and that most of the people who did that programming, are dead
        • and most people living in this world, don't even have access to the way it was programmed, or even to the IDEA that it WAS programmed. to the NOTION that it was programmed. that people had intent
      • so, playing with computers, most importantly, opened that
  • the idea that the world we live in has been programmed with certain biases
    
    • breaking down media opens you to this idea
    • and once you realise how a tv commercial is put together, you can understand how a politicians speech is put together.
    • you understand how everything is put together
    • once you work out how this is done, it's the acid trip moment, that so frightens the people who's money is in mainstream media
    • and that's why they undo all the feedbacks
    • I (Rushkoff) always talk about the effects of the remote control & how it helps to deconstruct media
    • the joystick, which helps us to demistify the interface
    • and the computer keyboard and the mouse that turns it (the computer) from a receiver, into a portal, into a do it yourself medium
    • but fear and money concerns undid this, very skillfully, undid these effects
    • and kids who are using the remote, were considered to have a shortened attention span
    • and they start misusing the diagnosis of ADHD to be applied to anyone who is capable of being resistive to media programming
    • the transparent interfaces of the 1980s and 1990s get replaced with Windows, and what is Windows about?
    • the main communication of Windows is not about "we make the computer easier for you to use"
    • the main communication of Windows is about "stay back", "we will use the computer for you"
    • how do you install a program in Windows?
      
      • you invoke the Wizard
      • why did they pick the Wizard? it's not the "helper"
      • it's the Wizard. because they're saying this is mysterious
      • this is magical
      • only the Wizard can move the applications into the applications folder
      • do not touch it
      • no user serviceable parts inside
  • a shift from contact (to content - on the internet)
    
    • people were online, and talking to each other
    • in 1994, they found that the average family that had internet connection was watching 9 hours less television a week
    • this was a problem
    • so then they said, "let's not make the internet about contact, let's make it about content"
    • and they start getting us sidetracked from one another, and engaged yet again with their corporate crap
    • and they're all happy with us using it, and sending it around, and being all viral until it gets into their Digital Rights
    • now try using Windows Vista
      
      • Vista is an operating system literally crippled by it's DRM, it's Digital Rights Management provisions
      • so much so, that I (Rushkoff) think this is the most positive thing to happen to linux since it's inception
      • it's so bad, that you can play something legal that you own, and Windows will come up and say "Windows doesn't think you have the rights to play this video - are you sure you want to proceed"
      • that's scary
  • educators
    
    • in the case of educators, what happens is that the lack of applications
      

• XML course
  
  • http://www.vtc.com/products/introtoxml.htm
  • self describing markup language
  • XSL - extensible stylesheet language
    
    • XSLT
      
      • translations
      • query against original data
    • XSL-FO
      
      • formatting options
      • will take over from css
    • XPATH
      
      • language on how to write the queries
      • lets us parse through the documents
    • XLINK
      
      • link to a document
      • link back to original doc
      • link within current document
    • XPOINTER
      
      • link to a position in a file
      • eg like a href # in html
    • refer to www.w3.org to see specs on each of these + new developments
  • XML basics
    
    • <?xml version="1.0" ?>
      
      • definition and spec version
        
        • attributes such as:
        • encoding="unicode"
          
          • unicode is default if encoding character set is not specified
        • standalone="no"
          
          • means this doc cannot be viewed on it's own. a translation document is required also to interpret this doc
        • standalone="yes"
          
          • means the browser can display this document as is without requiring another document to translate it
      • <? ?> is a processing statement, the application or browser will process this instruction
    • <people>
      
      • root element
    • <husband>Mark</husband>
    • </people>
  • xml editors
    
    • notepad / text editor
    • XML Spy
      
      • www.altova.com
    • XML Writer
      
      • www.xmlwriter.com
    • editiX
      
      • www.editix.com
    • morphon xml editor
      
      • www.morphon.com
    • emile (mac)
      
      • www.in-progress.com/emile
  • 5 basic rules to make a well formed document
    
    • 1. tags are case sensitive
    • 2. opening tags must have closing tags
    • 3. tags must be properly nested
    • 4. attribute values require quotes
    • 5. root element required
  • element
    
    • an element is a complete description of a piece of data
    • consists of the start tag, the data and the end tag
    • empty element
      
      • eg <br></br>
      • or <br />
  • attributes
    
    • eg <husband employed="yes">
    • could also represent this using elements rather than as an attribute:
      <husband>
      <name>Mark</name>
      <age>45</age>
      <employed>yes</employed>
      </husband>
  • values
    
    • make each element represent one piece of data/value only
  • special characters
    
    • common symbols
      
      • < &lt;
      • > &gt;
      • " &quot;
      • ' &apos;
      • & &amp;
      • use decimal values
        
        • & = &#38;
      • CR, LF, TAB from version xml 1.0
      • xml version 1.1 can use all the ascii codes except for NUL
  • comments
    
    • <!-- this is a comment -->
    • comments may be displayed or dropped from the browser or application. this is correct as per the spec
  • schema
    
    • describes the structure of the document
    • usually the schema is a separate document
    • what data is allowed
    • what data is required
    • how data is organised
    • checks the structure of the data not the actual value of the data
  • DTD or XSD
    
    • DTD - document type definition
      
      • not XML based
      • de facto standard
      • defines the XML document structure
        
        • defines what elements can/must appear
        • defines what order the elements must be in
        • information about the data the elements contain
        • element attributes information / requirements
        • DTD does not determine what the root element is
        • DTD does not show the number of instances of elements
        • DTD does not include the data types
        • DTD does not include the symantic meaning of an element
          
          • eg whether data is a name or a date
      • can be defined inline or in a separate document (external)
      • DTD elements
        
        • elements are the allowed / required tags
        • created with an element declaration
          
          • <!ELEMENT ElementName Type>
        • 4 types of elements
          
          • empty tag - does not contain content
          • element-only
            
            • contains only child elements
          • mixed
            
            • combination of child elements and character data
          • any
            
            • any content allowed
        • DTD element options
          
          • * means can appear zero or more times
          • + means one or more times
          • ? means zero or one time
          • | means or
          • no symbol means the child element must appear only once
    • XML Schema
      
      • XSD - XML Schema Definition
      • RELAX NG
      • W3C XML Schema Language

• TED Talks
  
  • Kevin Kelly
    
    • what does technology want?
    • what are the long term trends in technology
      
      • turns out it it the same as in biological evolution
      • drift towards specialisation
      • diversity
      • towards ubiquity
      • drift towards complexity over time
      • increasing sociability
    • machines are becoming biological
    • technology is the 7th kingdom of life (phylum)
      
      • old technology is the base of new technology
        
        • one difference between technology and biology
        • technologies don't die
          
          • you can delay technologies but not kill it completely
      • culture is the accumulation of ideas
        
        • so ideas don't die out
    • life hacking
      
      • the infinite game
      • the singularity
        
        • using technology to progress evolution
    • Out of Control: The New Biology of Machines, Social Systems and the Economic World

Watch the video @ http://tedblog.typepad.com/tedblog

Wired Editor-at-Large Kevin Kelly on TEDTalks

• videoblog
  
  • content
    
    • personal
      
      • head shot
        
        • conversational
        • commentary
      • video diary
        
        • commentary
        • travel diary
      • camera-stylo / visual thoughts
        
        • including narration
        • without narration / interpretive
    • 'old media' / tv
      
      • news programme
      • drama
      • comedy
    • corporate
      
      • promotional
      • informative
    • tactical media
      
      • citizen media / citizen journalism
      • vlogumentary
    • visual art
    • experimental
      
      • avant garde
      • film theory based
    • grassroots organisaion / diy
      
      • promotional
      • activist
      • informative
    • documentation / archive
      
      • organisation based
      • topic based
    • theatrical
      
      • improvisation
      • scripted drama
  • process
    
    • create / collate source materials
      
      • video
        
        • make new recording
        • find existing video
      • sound
        
        • record live sound on tape (SOT)
          
          • sounds at the scene
          • live voice over / commentary
        • post-record voice over for v/o overlay
        • music
          
          • create original music
          • source existing music
      • text
        
        • embedded text track (QT)
        • images of text
      • images
        
        • create original images
        • source existing images / photos
      • scripts
        
        • interactive scripts
        • website scripts
      • hyperlinks
        
        • text based clickable links
        • whole video links
    • edit / assemble video
      
      • edit decisions
        
        • editing style
          
          • planned
            
            • storyboard / plan
            • select source material
            • apply transitions
            • apply effects
            • assemble
          • freeform
            
            • no editing
              
              • use single shot piece
            • simple cut / paste editing
        • timeline
          
          • timeline based
          • non timeline based
            
            • interactive
              
              • include interactive components
              • test

            

      • editing system
        
        • computer based / software
          
          • operating system decisions
            
            • pc based
            • mac based
            • pozix based
        • editing hardware
          
          • camera
          • edit suite with machine based editors
      • save final video
        
        • format / codec
          
          • quicktime
          • windows media
          • avi
          • H264
        • compression / filesize considerations
          
          • low
          • medium
          • high
    • publish video
      
      • upload finished video
        
        • ftp to your isp / webspace
        • upload to public shared webspace
          
          • eg archive.org / ourmedia
      • edit blog entry
        
        • create links to external or local video
        • add text entry
  • medium
    
    • internet blog
      
      • text component
      • video component
        
        • embedded video
        • externally hosted video
      • comments
      • trackback
    • rss distribution
      
      • rss web based aggregator
        
        • web browser plugin
          
          • eg sage for Firefox
        • standalone application
          
          • eg fireant
      • rss device aggregator
        
        • proprietary broadcast device
          
          • tivo
          • broadcaster STB
        • consumer device
          
          • video ipod
          • psp

or below is a screenshot of the mm/pdf file.

if you cannot read the text in the image, try opening the larger version @ http://www.flickr.com/photo_zoom.gne?id=96141734&size=o

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click 'read more' for initial version & previous versions:

• electrofringe / this is not art / 2005
  
  • music artists
    
    • jodi rose
      
      • singing bridges - vibrations : variations
    • soca uws
      
      • the_final_broadcast
    • untitled
    • eternia
      
      • www.eternia.ca
      • "canada's dopest female emcee" - exclaim magazine
      • where I been - the collection
    • dual plover label
      
      • www.dualplover.com
  • visual artists
    
    • dvds
      
      • process space
      • botborg
        
        • principles of photosonicneurokinaesthography
      • dysfunctional feed
        
        • micro works
        • minute
      • kier smith
        
        • oh so criminal
    • film
      
      • dlux media arts
    • multimedia
      
      • emergence
        
        • www.synarcade.com.au
        • have you ever wanted to build your own being? free it from pain, regret, niggling doubt? well now you can... in a new multimedia experiment conducted over four large screens, synarcade audio-visuals will allow a select group of people to construct their own version of a responsible moral citizen
  • fashion
    
    • textile design
      
      • maggie pereyra
  • zines
    
    • street art zine #3
      
      • meggs
        
        • street art #3
        • 310 danceskool
    • antithesis
      
      • issue # 2 : phase shift
      • issue # 1 : untitled
      • issue # 3 : solar transit
  • resources
    
    • taste-e electronic art links
      
      • www.taste-e.org
    • the program
      
      • theprogram.net.au
    • arts law centre of australia
      
      • www.artslaw.com.au
    • music managers' forum (aust)
      
      • www.immf.net/au
    • southern outpost distribution / submerge detroit
      
      • www.50612.com
    • sound summit 2005
      
      • www.soundsummit05.com
    • apra - Australasian Performing Right Association Australia
      
      • www.apra.com.au
    • aftrs - australian film, television and radio school
      
      • www.aftrs.edu.au
    • air - association of independent record lables
      
      • www.air.org.au
    • agsc - australian guild of screen composers
    • amc - australian music centre
      
      • www.amcoz.com.au
    • ausmusic sa
      
      • www.ausmusic.org.au
    • carclew youth arts centre
      
      • www.carclew.com.au
    • caama - central australia aboriginal media association
      
      • www.caama.com.au
    • ccmc - contemporary country music coalition
    • cmaa - country music association of australia
      
      • www.countrymusic.asn.au
    • fellowship of australian composers
      
      • www.fellowshipofaustraliancomposers.com
    • gadigal information service
      
      • www.gadigal.org.au
    • goolarri media enterprises
      
      • www.gme.com.au
    • mbas - melbourne blues appreciation society
      
      • www.mbas.org.au
    • music nsw
      
      • www.musicnsw.com
    • musicnt - music northern territory
    • q music - queensland music network inc
      
      • www.qmusic.com.au
    • sima - sydney improvised music association
      
      • www.sima.org.au
    • songlines music aboriginal corporation
      
      • www.songlines.com.au
    • tas music
      
      • www.tasmusic.com.au
    • the push inc
      
      • www.thepush.asn.au
    • wam - western australia music industry association
      
      • www.asn.au
    • amrap - australian music radio airplay project
      
      • www.amrap.org
  • radio
    
    • tin radio
      
      • tin.org.au
      • 100.5 fm (newcastle)
  • toys
    
    • stuffed
      
      • www.thestuffedcollective.com
      • artists
        
        • beck wheeler
        • tristan jalleh
        • estelle lhasz
        • claire robertson
        • leeroy lunastitch
        • heidi kenney
        • jenny harada
        • mai le
        • wendy crabb
        • goldtop
        • corrine dean
        • wendy june
        • rene kininmonth
        • maggie pereyra
        • cathy parry
        • robert thompson
        • gillian bencke
        • erin l shafkind
        • maria samuelson
        • bernard romerona
        • darren mate
        • samantha jones
        • emmelene victoria
        • hola sombrera
        • gemma noble
        • lyndal peake
        • susan e kelly / luminant studio
          
          • www.cavatica.net
          • plush creatures, collage, photography, paper goods
        • aequanimus
          
          • www.livejournal.com/users/aequanimus
      • a group exhibition incorporating soft sculpture and design by emerging australian and international artists. the works are inspired by the aesthetics of plush toys and their relationship to human behaviour, investigating social norms and a darker side of 'cuteness'
  • art projects
    
    • one sixty characters
      
      • onesixty.net
      • OneSixty Characters – An exhibition exploring children’s nursery rhymes/songs, games and storytelling from around the globe OneSixty Characters began by sending out a call worldwide requesting people to text message, via their mobile phones, a line or a fragment from a nursery rhyme or childhood song that was associated with a game
  • galleries
    
    • museum of contemporary art (sydney)
      
      • www.mca.com.au
    • field contemporary art space
      
      • www.fieldgallery.org
    • back to back galleries (newcastle)
    • sherman galleries (newcastle)
    • newcastle region art gallery
    • art gallery of new south wales
    • the studio (sydney opera house)
      
      • www.sydneyoperahouse.com/thestudio
  • artists
    
    • grant lawson
      
      • design, animation, web
      • bigatomiccat.com

or here's a screenshot of the freemind file :