Workshop on Mobtagging - Amsterdam

Workshop on Mobtagging
15 & 16 February 2006 @ Mediamatic, Amsterdam

Mediamatic presents a 2-day workshop on social tagging, or
MOBTAGGING. Mobtagging is what happens when users freely
apply and exchange labels (metadata) to online
information. This non-hierarchical method of structuring
information is rapidly spreading over the web, with, and Technorati as most famous
examples. It gives users the possibility to specify, index
and search information on their own terms.

During this workshop we will analyse the inner workings
and the social effects of mobtagging. How is social
tagging changing the structure of (online) information,
and our relation to it? For which usergroups and what type
of information is Mobtagging rewarding? What roles does
Mobtagging play next to more traditional ways of indexing

This workshop is designed for bloggers, webmasters,
artists and theorists; people with a practical as well as
a theoretical interest in Mobtagging. Four cutting-edge
speakers (see below) introduce various concepts and
practises of social tagging, and assist the participants
with the (re)design and evaluation of their own Mobtagging
scenario's or applications.

Ulla-Maaria Mutanen (Finland)
Ulla-Maaria currently studies the interface between
industrial design and engineering at the Center for
Activity Theory and Developmental Work Research in
Helsinki. On her weblog she frequently
writes about relationships between web resources and
adding webstructures. She invented the idea (and software)
of the ThingLink, a unique identifier that works as a link
between things.

Jyri Engeström (Finland)
As a PhD student at the Department of Organisation, Work &
Technology at the Lancaster University Management School,
Jyri is interested in the relationship between technical
innovation and organizational transformation. He also is
co-founder of Aula (, a collective of creative
minds who design and use mobile media to flock and blog,
socialize and collaborate in geographic and virtual places

Duncan Speakman (UK)
Duncan is a sound and video artist, and initiator of the
first European videoblogging conference. He will zoom in
on social tagging as the main structuring principle of
video blogs.

The participation fee is EUR 300 (ex. VAT). For more
information, questions or registration surf to You can also mail to, or call Klaas Kuitenbrouwer: +31
20 6389901.

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