future

there was a discussion about why would somebody pay you to videoblog if you're not getting huge amounts of traffic (amongst other questions / points). the thread started talking about online advertising. I didn't read all the replies, but here's what I'm thinking..

read the original thread

my reply # 1 and # 2 (below)

I think one day people will be shooting / making video / media as stringers and sell that to people who need video / media, likely businesses who can afford to pay. another layer to news program's stringers/freelancers but on any topic, not just news. ala Neal Stephenson's Snow Crash. so people will be taking videos for themselves and to upload and be paid if someone uses/downloads it. when archive.org started I was reminded of this also - "The Library" - a collection of clips from creative minds & people uploading as they will. so the utubes and googles et al will become clip libraries. most will be noise, but some will be useful for others. it happens in a small way now, how many of you have had people see a clip or video and ask if they can use it? similar with photos. eg I've had people see a photo and remember a place or a personal memory and ask if they can use it. after a while of people posting videos / photos / media - patterns will develop and certain topics / styles / genres will be sought after. anything is possible - the niches, the popularist content, the everyday life, the world around us. in the future when the world is different people will want to see how it was. I wonder also if it'll affect our memories & the way our brains connect thoughts & images as the ease of storing photos/videos to trigger memories is different now to even say 30 years ago, but that's probably another thread. I wonder then if it'll lead to obsession ala until the end of the world when Claire became obsessed with watching her recorded dreams on her portable video player. I think the two ideas (book/movie) will merge & expand.

I think this has all been mentioned here before - a while ago.. so a refresher. but, I think it's getting closer. especially with google etc & their searching capabilities and tagging / metadata so common place these days. if I were a big business this is the way I'd be going anyway.

oh, also, which is why I think ads on videos is an old media way of thinking. like ads on tv. (which will phase into product placements soon enough). people will still use them now whilst they make money from them but I don't think they'll be necessary or used in future as they'll be regarded as spam. similar to what was mentioned earlier, people ignore spam on the net now, so in the future when the generations change, they'll lose their power. the information / message will be the currency. & hopefully the creative mind! :)

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extract from Snow Crash (by Neal Stephenson) about the library..

"The business is a simple one. Hiro gets information. It may be gossip, videotape, audiotape, a fragment of a computer disk, a xerox of a document. It can even be a joke based on the latest highly publicized disaster."

"He uploads it to the CIC database -- the Library, formerly the Library of Congress, but no one calls it that anymore. Most people are not entirely clear on what the word "congress" means."

"And even the word "library" is getting hazy. It used to be a place full of books, mostly old ones. Then they began to include videotapes, records, and magazines. Then all of the information got converted into machine-readable form, which is to say, ones and zeroes. And as the number of media grew, the material became more up to date, and the methods for searching the Library became more and more sophisticated, it approached the point where there was no substantive difference between the Library of Congress and the Central Intelligence Agency. Fortuitously, this happened just as the government was falling apart anyway. So they merged and kicked out a big fat stock offering."

"Millions of other CIC stringers are uploading millions of other fragments at the same time. CIC's clients, mostly large corporations and Sovereigns, rifle through the Library looking for useful information, and if they find a use for something that Hiro put into it, Hiro gets paid."

"A year ago, he uploaded an entire first-draft film script that he stole from an agent's wastebasket in Burbank. Half a dozen studios wanted to see it. He ate and vacationed off of that one for six months."

"Since then, times have been leaner. He has been learning the hard way that 99 percent of the information in the Library never gets used at all."

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just out of interest, there's also some interesting papers about this book.. google 'neal stephenson video library' and there's even some interesting discussions

http://www.utpjournals.com/simile/issue16/blackmorefulltext.html

http://library20.ning.com/forum/topic/show?id=515108%3ATopic%3A5678

I've just bought this book so I can read it when I get back to Aus for holidays. the World Changing site has heaps of useful articles so I'm hoping the book will too!

http://www.worldchanging.com/book/

the blurb from the site:

[quote]
"Worldchanging: A Users Guide for the 21st Century is a groundbreaking compendium of the most innovative solutions, ideas and inventions emerging today for building a sustainable, livable, prosperous future."

"From consumer consciousness to a new vision for industry; non-toxic homes to refugee shelters; microfinance to effective philanthropy; socially responsible investing to starting a green business; citizen media to human rights; ecological economics to climate change, this is the most comprehensive, cutting-edge overview to date of what's possible in the near future -- if we decide to make it so."
[/quote]

Finding my old bookmark files has made me nostalgic for the early computing days when everything was new and exciting and full of possibilities. One of my favourite magazines back in the early 90s was Mondo 2000. It was hard to get - only a few places in Brisbane stocked it, actually only two that I recall and even then it was occasional. By the time I got round to subscribing to the magazine it had finished being published and I lost my subscription renewal to the cause so to speak. At the time, it was cutting edge and the full gloss images and interviews with leading thinkers made it a great read. R.U. Sirius who was the editor of the mag has a podcast these days and can be found around mondoglobo.net. Here's a collection of links to mondo 2000 stuff:

mondo articles from the well (link updated : original link broken 25/09/2008 : http://www.well.com:70/1/Publications/MONDO )